INNOVATIVE & SUSTAINABLE POULTRY PRODUCTION
Better Bird Performance, Biosecurity & Sanitation with Rainlike Water
Sustainable solutions are not merely fashionable; they are practical. The idea of operating more sustainably has yet to gain widespread acceptance, as sustainability is often perceived as associated with reduced profitability and increased challenges. According to the United Nations, sustainable development entails “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” While the term may be commonly used, the reality is that food production will need to increase by approximately 70% to accommodate the world’s projected population of 9.6 billion by 2050—a mere 25 years from now—while simultaneously minimizing greenhouse gas emissions and the need for additional land and water resources.
Domestic animals continue to make significant contributions to the global food supply. Livestock products collectively account for approximately 30% of the global agricultural value and 19% of the value of food production, providing 34% of protein and 16% of the energy consumed in human diets.
While poultry farming practices vary widely, ranging from free-range to fully commercial large-scale operations, a common approach to successful production involves managing stress, providing safe and nutritious animal feed, and maintaining a healthy environment. These factors are considered the baseline and should include water quality.
Therefore, it is important to explore the role of water quality in supporting sustainable productivity within poultry production. While stress plays a role in the bird’s immune system, and various protocols are implemented to respond to symptoms caused by stress, water quality remains a crucial factor.
Consider examining the life-giving element of avian health: water. The energy inherent in the water’s composition impacts every aspect of an animal’s performance, ultimately affecting the bottom line for producers. Clearly, not all water is created equal. Water quality can range from toxic and debilitating to life-giving; hydrating, cellular invigorating, and capillary activating. The spectrum is extensive.
Magnation Water Technologies leads the way in water innovations for a paradigm shift in poultry production. Based in the United States, Magnation manufactures chemical-free, energy-free, and maintenance-free water softening systems. Magnation maximizes the potential of water in its optimal state, by enhancing its quality and bioavailability for effective hydration, weight consistency, and immune system support in poultry. This is achieved while utilizing less water to accomplish more.
Less water needed for hydration and nourishment. Less reliance on antibiotics. Fewer nutrients wasted, as they become more bioavailable. Reduced ammonia emissions and toxic chemicals. Less stress, disease, management, and mortality. The result? Higher yields, better resource efficiency, increased profits, improved animal welfare, and enhanced environmental safety—all while gaining recognition for sustainable practices. A significant reduction in chemicals and toxicity benefits workers, animals, the planet, and your bottom line.
Magnation’s technology not only maximizes hydration and enhances animal welfare, but increases yields and profits, and improves sanitation without chlorine. Magnation treatment reduces ammonia emissions, but also significantly reduces operational costs by addressing hard water challenges, including mineral scale control. This results in substantial energy savings and extended equipment life (reducing waste).
Essentially, less chemicals, more physics = savings and sustainability.